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SEO News
The Most Common Reason for Dropped Rankings: Duplication By Ross Dunn, CEO, StepForth Search Engine Placement Inc. Repeatedly my sal?and consulting staff find themselves explaining that using duplicate content can and will negatively affect search engine rankings and it is heartbreaking to see clients having to rebuild rankings due to such a simple mistake. As a result, I felt it was time to write this article and hopefully dispel many misled website owners.
Why write an entire article on something as simple as duplicate content? Well probably because it is not as simple as it sounds and many website owners find themselves in the grey area of duplication; where they don't know for sure whether they are risking rankings or not.
The following is a sectional breakdown of the most common duplicate content issues we see defined from the standpoint of a question ? hopefully making this article a little easier to read. After all, I have no illusions that reading up on duplicate content rules is exciting.
Duplicate Websites
Definition: a duplicate website is a website that has many if not all of the same pages as another live website.
Note: the following quest?s are based on a person who owns two websites that are duplicates.
Q: "Why is a duplicate website such a bad idea?"
A: The major search engines are constantly... more..
The Most Common Reason for Dropped Rankings - Duplication
All of the SEO Search Engine Optimization News
Article Topic: SEO Search Engine Optimization
Our organization works in SEO Search Engine Optimization. We have even done SEO Search Engine Optimization work in many regions. We have years of experience in the field of SEO Search Engine Optimization. If you have questions, please don't hesitate to contact us by calling. We have a trained staff in SEO Search Engine Optimization. We can work along side your staff in the field of SEO Search Engine Optimization. We can assist you in training as well. Our dedication is to our clients and SEO Search Engine Optimization and we can provide the best of service in this field. We are here to help you with SEO Search Engine Optimization. Our satisfied clients testify of our ongoing work in SEO Search Engine Optimization. Please allow us to serve you in all your SEO Search Engine Optimization related needs.
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Technology News:
Microsoft site makes digital photos into panoramas
(AP)... AP - Digital cameras have liberated awe-struck travelers and proud parents from worrying about the price of film processing. But showing off those megapixels of memories is still reminiscent of tedious living room slideshows ? and perhaps now worse, because instead of one blurry photo of the Eiffel Tower or the high school musical, there might be 50.
US company sues Nintendo in Wii wand patent suit
(AP)... AP - Nintendo's hit Wii console with its wandlike remote controller has been targeted in patent infringement complaints by a U.S. technology company.
IAC completing split into 5 publicly traded parts
(AP)... AP - Barry Diller's IAC/InterActiveCorp completed its split into five publicly traded companies Thursday ? a move intended to give each business more focus and value than the previously cluttered whole.
Some eBay sellers frustrated with rule changes
(AP)... AP - Some people who sell things on eBay are fed up with new rules the company has been imposing in hopes of making the auction site more attractive to online shoppers. Now even more changes are coming in the next few weeks, but this time eBay Inc. hopes it can cool tempers.
Apple sued over iPhone 3G reception issues
(CNET)... CNET - An Alabama woman has filed a lawsuit against Apple, claiming the iPhone 3G's network is slower than advertised.
Internet users fear iTunes blocked in China
(Reuters)... Reuters - The downloading of music for iPod
players has hit a mysterious glitch in China, stumping scores
of users and raising fears the government has blocked Apple's
iTunes site over pro-Tibet lyrics, analysts said on Thursday.
Apple's iPhone to launch in India on Friday
(AFP)... AFP - Apple's iconic iPhone was slated to make its debut Friday in India, home to the world's fastest-growing mobile market, officials said.
Bus systems lure riders with plush seats and Wi-Fi
(AP)... AP - Think of the typical city bus, and you're likely to picture old vehicles with hard seats and noisy brakes that belch diesel fumes as they jerk from stop to stop.
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NEWS
Top Six Internal Linking Tactics To Get Top Google Rankings By Jason O'Connor (c) 2008
If you own or run a website and are not following these six tactics for properly linking your website together then you're losing Google traffic as you read this. First some definitions. Internal linking is the links on your website that point to other pages within your same website. External linking is when you link to another website. Tactics are specific things to do to achieve desired results, or any mode of procedure for gaining advantage or success.
There are things you can do when developing or refining your internal linking structure. If you carry out the following tactics, you're going to achieve two things. One, you'll make your website better from a user's perspective. Two, you'll rank better in Google. And it's no coincidence that Google rewards you for doing things that make the website user's experience easier and better. In fact, the most important thing I can recommend is that you create, design and link your website together in a way that benefits the visitor first. Your visitors are most important, not Google rankings.
One last thing before I get to the tactics. Have you heard that links from other websites that point back to your website are essential in getting top search engine rankings,... more..
Top Six Internal Linking Tactics To Get Top Google Rankings
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The Power Of Anchor Text
Successful search engine optimization employs many factors. However, one of the most important factors is the anchor text of inbound links. Because Google, among other search engines, puts a significant amount of weight on the anchor text of inbound links, anchor text can be a decisive factor when going after top ranking on extremely competitive search terms.
Precisely how powerful is anchor text of inbound links? It is entirely possible to achieve top ranking for extremely competitive keywords without any hint of on-page-elements SEO.
Monster.com currently sits in the #1 spot for the search term Jobs. The word "jobs" does not even appear on that page in text form; the only occurrence is once in the form of ALT text.
Search Google for Computers. At this time, six of the top ten pages do not contain the word Computers in the page copy. They are there due solely to anchor text of inbound links.
Search Google for Profit. At this time, 7 of the top ten pages do not contain the word Profit in the page copy. They are there due solely to anchor text of inbound links.
Search Google for Promote. At this time, 5 of the top ten pages do not contain the word Promote in the page copy. They are there due solely to anchor text of inbound links.
Search Google for Advertise. At this time, 6 of the top ten pages do not contain the word Advertise in the page copy. They are there due solely to anchor text of inbound links.
Search Google for Click. At this time, 9 of the top ten pages do not contain the word Click in the page copy. They are there due solely to anchor text of inbound links.
Search Google for webhosting. At this time, four of the top ten pages do not contain the word webhosting in the page copy. They are there due solely to anchor text of inbound links.
Search Google for hits. At this time, the top three pages do not contain the word hits in the page copy. They are there due solely to anchor text of inbound links.
Do a search for exit. All of the sites on the first page are there due solely to anchor text of inbound links.
Same thing applies when you do a search for leave, for which Yahoo! is listed in the #1 spot. Yahoo is also #1 for the search term exit, due solely to the anchor text of hundreds of mature content sites.
Use
So how do you, as an SEO, utilize the power of anchor text? The easiest - most cost effective - way is to choose a descriptive name for your site, and by descriptively naming your folders and files.
Domains
We are currently analyzing data from market research into consumer behavior in regard to domain names. The completed analysis will be published in an article entitled Descriptive Domains for SEO. As a preview of things to come, let me say that preliminary data shows descriptive domains - keyword domains, that is - to benefit from a much higher CTR than non-descriptive domains.
File Naming
Looking through the traffic logs of websites we maintain is a daily chore. Early detection of shifts in search engine ranking is a must in this business. One thing I've often noticed is search strings containing words that appear neither on the page, nor in anchor text of inbound links - except where the URL of the page has been used as anchor text. This is where we see the benefit of descriptive file naming.
To give a poor example, I recently noticed this search string in the traffic logs of Quality-Web-Hosting.net: "quality PHP search engine optimization"
But those words don't appear in the link text of inbound links! Unless, of course, you use the URL itself as link text: www.quality-web-hosting.net/search_engine_optimization.php.
As one of the most powerful search engine optimization tactics, we believe that link-building should be a high priority in any search engine optimization campaign. We are a
web marketing company and our services include
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